About us

We lived the sales problem for 10 years.
Now we fix it.

We spent more than ten years in enterprise sales, across EMEA and APAC. In both, the same problem kept coming back. Sellers lose far too much of their week to admin: research for a meeting, notes to type up, a CRM to update, a follow-up to send and a proposal to draft.

So we started Onwise to automate the admin-heavy sales processes.

Miguel Pieters and Thibault Calliauw, the founders of Onwise
Miguel Pieters

Miguel Pieters

Sales & Go-To-Market

Miguel spent more than ten years in enterprise sales, most recently as Commercial Director for Darktrace in EMEA/APAC. He has closed more than US$50 million in enterprise deals, and designs the sales processes we automate.

Thibault Calliauw

Thibault Calliauw

Product & Engineering

Thibault has spent more than four years building with AI. He comes from operations, so he starts with how the work flows.

Your sellers sell.
AI does the admin behind them.

Sales is people buying from people, and it should stay that way. Most teams use AI the wrong way round: it writes to their customers while the admin still eats their sellers' week. We do the opposite. Your sellers own every customer conversation, and AI takes on the work around it: meeting prep, notes, CRM updates, follow-up drafts and proposals.