Articles.
Writing from the Onwise team on AI in B2B sales: what works in real pipelines, and what does not.
Miguel Pieters25 September 2026Claude Community Sydney: three lessons on AI for sales
This week we spoke at Claude Community Sydney about AI in sales. Three lessons from a room of people building on Anthropic's Claude, and what they mean for sales teams and anyone weighing up a Claude workshop.
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Thibault Calliauw21 September 2026Put AI behind your sales reps, not in front of them
Every sales team will end up with AI agents running behind it. The question is how you get there without breaking what already works. On the three steps we take with teams: map the process, automate the admin, then let agents find their own way.
Read articleMiguel Pieters14 August 2026The AI gap in sales is getting wider
Nearly nine in ten sales organisations now use AI, yet the average seller's week looks unchanged. On the widening gap between what AI can do and what sales teams actually do with it, and why waiting makes it worse.
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