We build the AI systems your sales team runs on.
Connected to your CRM, email and calls. Built, installed and maintained for you.
The admin around each deal, from notes to CRM updates to follow-ups, runs in the background instead of consuming selling time.
Every call ends with the notes written, the CRM updated, and the follow-up drafted. Every lead gets a response while it’s still warm.
CRM fields filled, stages current, and forecasts built on data that’s actually true, without chasing your reps for updates.
Your reps spend less than a third of their week actually selling.
Source: Salesforce, State of Sales, 2026.
The rest goes to the work around the deals: researching accounts, updating the CRM, chasing follow-ups, building proposals. Training makes your reps faster at that work. Automation takes it off their plate entirely.
That work can run in the background of every deal. But making it run takes connections to your CRM, your inbox and your call recordings, plus setup, permissions and upkeep. That is build work, and it takes time your reps don’t have. So we do the building: you tell us how you sell; we deliver working systems your team uses.
Systems that run in the background of every deal.
An example: the post-call loop, and what it does to the admin around a single call.
= 45 minutes of rep time, after every call
= 90 seconds of review
Other systems we’ve built for customers:
01The connected sales assistant. Wired into your CRM, inbox, calendar and call recordings, so every answer comes from your pipeline instead of generic advice.
02The post-call loop. A call ends: the notes are written, the CRM is updated, and the follow-up sits drafted for the rep to review and send.
03Qualification and routing. Inbound requests arrive enriched, checked against your ICP, and land on the right rep’s desk with a first draft waiting.
04Pipeline hygiene. Stale deals, missing fields and slipping close dates surface every morning, before the pipeline review instead of after the quarter.
05Proposal and follow-up drafting. Built from your past wins and your proof, in your voice, in minutes.
Every build starts from how your team already sells. If the system you need is not on this list, that is usually where we start.
From discovery call to working system, in four steps.
We start from the sales side, not the tech side: we build what pays off, on the tools you already work in.
We map how your team sells and where the hours go, then pick the build that pays off first.
We design and build the system on your data and your deals. Choosing and setting up the tooling is part of the work, not your homework.
Rolled out across the whole team, so everyone works the same way from day one and nothing depends on the one rep who gets it.
We stay on it after handover. Your sales process will change; the system changes with it.
What sales leaders ask us before the call.
What if the AI sends something wrong to a customer?
It can't, because nothing we build talks to your customers on its own. Every system stops at a draft: the follow-up, the proposal or the reply sits ready for the rep, who reviews it, changes what needs changing and sends it. Your reps stay the sender on every message, by design.
Will this work with our CRM?
Yes. We build into HubSpot, Attio or whatever you already run, through the official integrations those tools provide. Your CRM stays the system of record; the automations read from it and write to it the same way your reps do.
What happens when our sales process changes?
The system changes with it. We stay on the build after handover, so when you add a pipeline stage, change your ICP or swap a tool, we update the system rather than leaving your team with something that slowly drifts out of date.
Do we own what you build?
Yes. Everything is set up in your own accounts, documented and handed over working. If we stopped working together tomorrow, the systems would still be yours and still be running.
Is our data safe?
Your data stays in the tools you already trust. The systems run in your own accounts, on permissions you grant and can revoke, and your pipeline is never moved into a separate database of ours. What gets connected, and why, is agreed with you before anything is built.
Do we need the training first?
No. Teams that already know what they need can start with a build directly. Most teams do start with the training, because a day in the room with your reps is the fastest way for us to learn how you sell, and the best builds come from that. The training's 30 days of support end with a half-day session where the next workflows are scoped, and builds often start there.
A 30-minute discovery call.
We map your sales process and where the hours go, and pick the build that pays off first for your team.